Being one of the leading national distributors in Mainland China, Sims China has represented international brands and distributed a wide range of products in Mainland China since 1984. We have a strong reputation as an effective brand builder in this exciting market. Our portfolio in Mainland China includes a wide range of Fast Moving Consumer Goods (FMCG) products ranging from food and beverages to healthcare and household products, many of which are market leaders within their categories. This extraordinary market success is powerful affirmation of our ability to develop both imported and domestic products.

More than 400 dedicated staff in three regional offices manage our broad distribution network, which covers some 20 cities. To complement this extensive coverage, we also engage in highly effective sales and marketing strategies, and work closely with each of our principals. While supplying directly to key retail accounts in Shanghai, Beijing, Guangzhou, Shenzhen, Dongguan, Foshan, Nanjing, Suzhou, Tianjin, Zhongshan and Zhuhai via our own sales teams, we also distribute products through reputable local wholesalers in many other cities. In addition to our retail business, we have a strong network in the food service sector, including Hotel and Quick Service Restaurant (QSR) channels.

Our long trading history in Mainland China provides a solid foundation for networking with key retail and food service customers, wholesalers and relevant government departments. Strong support from our parent company, Dah Chong Hong Holdings Ltd., further strengthen our network and effectiveness. The combination of our valuable connections, our market know-how, and our innovative marketing strategies had enabled the successful penetration of the key mainland markets. We are proud to have built many brands into impressive market leaders. Indeed, Sims' major principals are enjoying strong business growth in Mainland China.

  A strong product portfolio that creates synergy with other products
  An extensive sales and distribution network with wide retail coverage
  Professional key account management
  On-the-ground merchandising and promotional support
  Effective marketing planning and execution
  Close monitoring of pricing, distribution coverage and inventory
  Efficient and low-cost logistics and repacking services
  Advanced information technology for principals to access the web report system for analysis

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