Sims represents and distributes a wide range of international brands of imported food, beverage, healthcare and household products, many of which are market leaders around the world. To manage these brands, our Consumer and Healthcare Division employs highly experienced teams of sales and marketing experts whose responsibility is to oversee the selling, management and performance of each individual brand. This includes maximising the distribution coverage and engaging in high-profile brand-building activities.

Sims now directly services over 7,000 retail outlets including supermarkets, convenience stores, drug stores, dispensaries, provision stores, household chains and wholesalers. Experienced account managers oversee all key accounts, such as Wellcome, PARKnSHOP, China Resources Vanguard, Dah Chong Hong Food Mart, 7-Eleven and Circle K, Mannings, Watson's The Chemist and Japan Home Centre.

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